Mondi Fashionverse | Mondi

Mondi, a global leader in sustainable packaging and paper, is taking centre stage in the world of fashion eCommerce with the launch of its new marketing campaign, Mondi Fashionverse. The campaign is designed to show that the spirit of creativity and innovation found in fashion is also found in the Mondi packaging used to deliver it.

In true fashion, Fashionverse came to life in two drops. The first was a disruptive street-style activation, followed by the unveiling of the Mondi Fashionverse designers. These new faces are in fact a collective of AI-created design talents and celebrate Mondi’s admiration for fashion and creativity.

During London Fashion week, a series of street-style videos showed fashion enthusiasts being asked whose designs they were wearing. The fashionistas seemed to be more interested in the packaging than the clothes themselves, proudly stating “I don’t know, but it came in Mondi”

The people we asked highlighted that packaging in eCommerce is no longer a backstage detail – it’s the first touchpoint, the unboxing moment, and part of the brand experience. As found in Mondi’s annual eCommerce Trend Report 2025, it’s a crucial factor in turning online shoppers into loyal customers.

The essence of elegance lies within the first touch

Seraphine Ligne

A legend of the ateliers, Seraphine is known for her impossibly clean lines and understated drama. Her shows are whispered about in hushed tones over champagne, each design a masterclass in silhouette. She considers the classic minimal box it arrives in as much part of the experience as the dress itself.

“The essence of elegance lies within the first touch.”

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If you can’t feel the detail, it isn’t worth the wear — or the wrap

Bastien Kraft

A master of the old school, Bastien’s work is the kind you can wear, feel and keep for decades. His atelier is filled with the sound of tools and the scent of leather and fine paper. He believes quality should be obvious from the moment the parcel arrives in your hands.

“If you can’t feel the detail, it isn’t worth the wear — or the wrap.”

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Two runways. One rhythm. If it doesn’t move fast, it isn’t moving at all

Velocia Cartone

Velocia thrives on motion and momentum. Forever in transit, she conceives collections on her travels. Sketched in airports, refined mid-flight, fitted to the second. Her designs echo her lifestyle… active, dynamic, always moving forward.

“Two runways. One rhythm. If it doesn’t move fast, it isn’t moving at all.”

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Every edge tells a story – mine just happen to cut deeper.

Jag Cutterra

Jag has built an empire on the sharp, the unexpected, the avant-garde style. A fixture in the underground scene before exploding into high fashion, his aesthetic is precision-meets-provocation – folds like knife edges, seams like architectural lines dancing.

“Every edge tells a story – mine just happen to cut deeper.”

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By launching this campaign, Mondi highlights a truth that online retailers know well: fashion today is not just about what you design, but also how it arrives. The importance of creating a genuine, joyous unboxing unpackaging moment cannot be underestimated for online brands.

When done correctly, eCommerce packaging can positively impact repeat buying behaviour, something which has been identified in the annual Mondi Group eCommerce Trend Report 2025. With sustainability at the forefront, packaging is fast becoming the new statement piece in fashion eCommerce – and Mondi is here to help brands wear it well.